Kimberly O'Connell-Calvo named Chief Marketing Officer for Simple Health and Simple Insurance Leads

FT. LAUDERDALE, Fla. - March 13, 2018 - PRLog -- Kimberly O'Connell-Calvo has joined national insurance brokerage firm Simple Health and its sister company Simple Insurance Leads as their Chief Marketing Officer.

O'Connell-Calvo brings 14-years of experience in eCommerce and strategic marketing to the Fort Lauderdale based companies.

"Kimberly has an unparalleled amount knowledge of digital marketing and the eCommerce industry. I know that her insight will help strengthen our brands and improve our customers' digital experience," said Steve Dorfman, CEO of Simple Health and Simple Insurance Leads. "We are excited to have her join our team, and to have her help us take our companies to the next level."

In her new role, O'Connell-Calvo will focus her initial efforts on customer acquisition and retention, category awareness and identifying new efficient growth drivers. Before joining Simple Health and Simple Insurance Leads, O'Connell-Calvo was head of online sales and senior vice president of Digital Marketing at Intermex Wire Transfer, where she was responsible for launching the company's online sales channel and was responsible for all digital marketing programs aimed at customer acquisition. Prior to that, she was associate vice president of digital marketing and eCommerce for TracFone Wireless, where she managed an 11-person team and delivered year over year customer acquisition and revenue growth in excess of 325 percent. O'Connell-Calvo earned her bachelor's degree in business administration of management information systems from Florida International University. About Simple Health Simple Health is a full-service insurance brokerage firm serving all 50 states. The company connects consumers with affordable health and life insurance options, ensuring individuals and families get the health insurance coverage they want and need. To learn more about Simple Health visit About Simple Insurance Leads Simple Insurance Leads is a performance based, lead generation network committed to generating and delivering high quality leads across the nation. The firm leverages the reach of its cross-channel performance marketing partners and its proprietary technology, to deliver results above industry standards. To learn more about Simple Insurance Leads visit